smu-creative-brief

SMU(JEWLRY-CO)

Timestamp 2021-01-07 19:43:24

BRAND STATEMENT / SLOGAN

  1. A Voice to
    • Define herself to the world and express the qualities she values (Stylish, Quirky)
    • Express causes she believes in (Gender equality, animals welfare),
    • “Send” a message to people around her (I’m out, love to party, Nerdy, etc)
  2. Confidence – People have certain roles they are aspiring to be. Like successful, beautiful, strong, sexy or happy. “

TARGET AUDIENCE [Females]

Young Adult, Adult, Senior

TARGET AUDIENCE [LGBTA+]

Young Adult, Adult, Senior


ADVERTISING OBJECTIVE(S)

Get product shots and feedback of people interacting and wearing the products.


KEY CONSUMER BENEFIT(S)

IDENTITY : Telling their story., UNDERSTANDING : Learning more about the project/brand., GOALS: Visualizing themselves with the product.


ADVERTISING TONE [Light]

Playful, Urban, Grunge, Sleek, Minimal, Cheeky, Sexy

ADVERTISING TONE [Neutral]

Playful, Urban, Grunge, Minimal, Cheeky


ADVERTISING MEDIUM

[Social Media] Yes

ADVERTISING MEDIUM

[Digital / Web] Yes

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