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smu-creative-brief
SMU(JEWLRY-CO)
Timestamp 2021-01-07 19:43:24
BRAND STATEMENT / SLOGAN
- A Voice to
- Define herself to the world and express the qualities she values (Stylish, Quirky)
- Express causes she believes in (Gender equality, animals welfare),
- “Send” a message to people around her (I’m out, love to party, Nerdy, etc)
- Confidence – People have certain roles they are aspiring to be. Like successful, beautiful, strong, sexy or happy. “
TARGET AUDIENCE [Females]
Young Adult, Adult, Senior
TARGET AUDIENCE [LGBTA+]
Young Adult, Adult, Senior
ADVERTISING OBJECTIVE(S)
Get product shots and feedback of people interacting and wearing the products.
KEY CONSUMER BENEFIT(S)
IDENTITY : Telling their story., UNDERSTANDING : Learning more about the project/brand., GOALS: Visualizing themselves with the product.
ADVERTISING TONE [Light]
Playful, Urban, Grunge, Sleek, Minimal, Cheeky, Sexy
ADVERTISING TONE [Neutral]
Playful, Urban, Grunge, Minimal, Cheeky
ADVERTISING MEDIUM
[Social Media] Yes
ADVERTISING MEDIUM
[Digital / Web] Yes